Skoda Auto India enhances digitalisation strategy

Škoda Auto India has already ushered in the new era with the announcement of its all-new compact SUV. Taking a stride further into the New Era with user engagement, customer involvement and digitalisation, the company launched a flurry of 360-degree digital activities that saw it achieve landmark sales and get closer to its customers and fans.  

Speaking on the occasion, Petr Janeba, Brand Director, Škoda Auto India, said: “With the ever-changing digital landscape, platforms and mediums, it is imperative to pioneer new ways of enhancing the customer experience and journey.

 The Name Your Škoda campaign garnered over 1,50,000 entries till date for our soon-to-be-launched all-new compact SUV. The recently concluded, first-ever, fully digital 24-hour sale celebrating our 24 years in India resulted in 709 Škoda cars being booked in a single day. Besides, we have further enhanced our Škodaverse India NFT umbrella with the roll out of the Škoda Gearheads community. With these we are constantly adapting and evolving to reach out to even more customers to meet their needs and aspirations in this vast and diverse market.”

It is a campaign that enabled the involvement and engagement of users, customers and the Fans of Škoda in picking the name for Škoda Auto India’s compact SUV that will hit the roads in 2025. The campaign resulted in over 1,50,000 names till date, of which more than 21,000 are unique names. These entries stayed true to Škoda’s tradition of naming all their internal combustion SUVs beginning with a ‘K’ and ending with a ‘Q’ with one or two syllables in between.

Škoda Auto India also celebrated its landmark moment in the country. The company was incorporated in India in December 1999. To mark the occasion, the brand unfurled a series of offers limited to 24 hours on 24 March, 2024 exclusively though digital platforms. The exercise witnessed bookings of 709 cars within the 24-hour period.