Panasonic unveils New AC Range inTamil Nadu

Panasonic Life Solutions India (PLSIND) has launched its 2024 line-up of new air conditioners in the Tamil Nadu market, featuring 60 models from 1.0, 1.5, and 2.0-tons models. The new range is available across major retail outlets, e-commerce platforms, and the Panasonic Brand Store. A study revealed key concerns among consumers in Tamil Nadu, including the hassle of adjusting AC temperatures frequently during the night, cooling performance, outdoor unit rusting, and maintenance and service needs. 

Mr.AbhishekVerma, Business Head, Air Conditioners Group, PMIN, PLSIND said, "The new range of Panasonic ACs is designed to address these evolving consumer needs. The company's first Matter-enabled ACs offer interoperability, reliability, and durability with its Eco-tough casing". The Miraie platform redefines the smart home experience with True AI features and personalized sleep profiles. PLSIND anticipates a rise in demand for Inverter ACs from Southern India, with AC penetration at approximately 7% in India.