ZEE5 OTT launches new campaign

ZEE5, OTT platform and multilingual storyteller for Indians, has unveiled its latest integrated marketing campaign – ATM, acronym for ‘Any Time Manoranjan’.

With presence across the country, ATM aims to further strengthen ZEE5’s connection with audiences across the country by offering TV shows, movies, news, and much more for free to its consumers.

Launching the campaign, Manish Kalra, Chief Business Officer, ZEE5 India said, “Through the ATM campaign, we aim to acquire new users and encourage TV watchers to download the ZEE5 app for an unmatched experience, using a powerful combination of platform convenience and compelling content”.

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