Myntra, India’s fashion and lifestyle destination has announced its partnership with Chennai Super Kings (CSK), T20 franchise team as its official fashion partner, ahead of the upcoming cricketing extravaganza.
As part of this association, Myntra’s logo will feature on the front centre of the CSK team’s jersey, during the 14 th edition of the nation’s most-awaited and popular sporting event, the Indian Premier League.
Netizens witnessed a fun and humorous banter take place between Myntra and the Chennai Super Kings on Twitter. CSK posed a question in Tamil – its official language at home that raised curiosity.
The tweet went- ‘Aaramikalangala?’, which approximately translates to ‘Can we start’, to which Myntra replied- ‘Late aavanthaalum.
Latest aavaruvom’, that translates to ‘Even if I’m late, I shall come, latest’, in reference to bringing the latest in fashion. .
For a team with such a huge number of die-hard fans, the decision to speak out in the local language is set to help Myntra place itself in the hearts of the “Whistle Podu Army” and millions of fans around the world.
As part of the collaboration, at least three-starplayers will be involved in various promotional activities that are aimed at engaging with a collective audience.
Myntra and CSK will also work together to create unique and appealing digital content across socialmedia, according to a communication from the company.