vivo has launched VISION+ reaffirming commitment in mobile photography technology in India.
The initiative aims to build a visual content ecosystem for mobile photography enthusiasts through initiatives including content co-creation, education, and cultural exchanges.
Dedicated to providing users better tools to express and constantly improve the imaging experience, vivo’s VISION+ centers around “JOY IMAGE” as its core spirit according to a communication from the company.
Standing on the four pillars namely vivo VISION+ Mobile Photography Awards, vivo VISION+ Mobile Photography Academy, the vivo VISION+ Master Class, and the vivo VISION+ Photographers Federation; the brand strengthens its position as a consumer-oriented brand with this initiative. vivo will be announcing initiatives under these four pillars in the future.
Speaking on the launch of this initiative, NipunMarya, Director Brand Strategy, vivo India, said, ‘With VISION+ we want to showcase how images carry emotions. We hope to inspire more imaging possibilities and create a vivo VISION+ era.”