Smartphone brand, vivo has announced Virat Kohli, the sports icon, as the brand ambassador.
“With the association, vivo aims to reach the millennials and technologically driven consumers.
A 360-degree marketing approach will characterise vivo’s association with Virat Kohli,” sad Mr. Nipun Marya, Director-Brand Strategy, vivo India.
Virat will be seen spreading awareness and promoting the launch of vivo’s upcoming products series in the pipeline.
The association will include all ATL and BTL activities, including the brand’s forthcoming TV campaigns and Print, Outdoor, Social Media, and Events added Mr. Nipun. About the collaboration, Virat Kohli said, “As a sportsperson, I understand the importance of consistency and commitment in the game.
vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology”.
To establish a connect with the young Indian users, vivo, has also associated with IPL.