The Indian Premier League Governing Council (IPL GC) has announced Upstox a digital brokerage firms, as an official partner for IPL, which will begin on April 9, 2021.
This will be a multi-year partnership. Mr Brijesh Patel, Chairman, IPL, said ”
As one of the most-watched cricket leagues in India, IPL along with Upstox can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”
Commenting on the partnership, Mr. Ravi Kumar, Co-founder CEO, Upstox said IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands.
With this integration of sports and finance, we intend to spread financial awareness across the country.
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create awareness about this category, said the company’s sources.