The Indian Premier League Governing Council (IPL GC) today announced Upstox, one of India’s leading and fastest-growing digital brokerage firms, as an official partner for IPL, which began on April 9, 2021. This will be a multi-year partnership.
Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers. For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create awareness about this category, according. to a communication from the company Mr Brijesh Patel, Chairman, IPL, said.
As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.
Commenting on the partnership, Mr. Ravi Kumar, Co-founder & CEO, Upstox said & IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India.
This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country.