Saudi Prince launches “Journey through time” heritage masterplan

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The Crown Prince Mohammed bin Salman, Chairman of the Royal Commission for AlUla, has launched,“The Journey Through Time,”Masterplan for AlUla, Saudi Arabia that will immerse visitors in 200,000 years of natural and human history.


The Journey Through Time design and spatial visionary masterplan sets out a 15-year programme to sustainably develop the core historical area of AlUla, a unique cultural landscape located in north-west Arabia.


The plan contributes to the advancement of Saudi Arabia’s Vision 2030, opening a new chapter in the development of AlUla as a Living Museum while accelerating the growth of a diversified economy and vibrant community.


The Journey Through Time Masterplan will transform AlUla into a global destination for heritage, nature, art and culture.


Five districts spanning the 20km heart of AlUla will serve as waypoints on the Journey
Through Time, from Old Town in the south to Hegra Historical City in the north, each shaped by the site’s natural and cultural heritage.


The districts are: AlUla Old Town (District 1); Dadan (District 2); JabalIkmah (District 3); NabataeanHorizon (District 4) and Hegra Historical City (District 5)..

The Kingdoms Institute, a flagship component of the plan, will be a global hub for archaeological knowledge and research dedicated to the cultures and civilisations that have inhabited this area for more than 7,000 years, including the ancient kingdoms of Dadan and Lihyan and the magnificent Nabataeans, who built the city of Hegra, a UNESCO World Heritage Site.

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