Psephologist and CMD of Axis My India, Pradeep Gupta, his announced the launch of his new book ‘How India Votes: And What It Means’.
The book chronicles the nature of Indian elections and demystifies how and why Indians choose their political leaders by unravelling rich truths basis field interviews and analysis.
Published by Juggernaut, Gupta’s second book discusses the impact of polarization and GDP in election results, role of smartphones in influencing Indian politics, importance of women as a distinctive voting bloc in some states and several others key factors.
Commenting on the launch, Mr Pradeep Gupta CMD of Axis My India, said, “This book is a humble attempt at decoding the Indian electorate as we look to understand the thought process of our junta and exit polls digging the farthest corners of the country.
It encapsulates the various effects of political, economic, technological and social aspects on the common man and how it in-turn effects their voting psychology.
I am hopeful that the book would leave its readers a lot more knowledgeable and insightful on the dynamics surrounding polling in our beloved country.”
Earlier to this Gupta has also published Blueprint for an Economic Miracle’ in 2018.