ORRA launches new collection targeting millennials

ORRA, India’s brand of diamond jewellery has added a new category to its portfolio by introducing Desired collection, targeted at millennials.

The significant launch is marked with the announcement of Disha Patani as the brand ambassador for ORRA.

The Desired collection is designed to appeal to the fashion conscious, modern women who think of jewellery as a fashion statement with an extension of their personality.

The edgy and versatile jewellery collectionis crafted in Rose gold & diamonds withover 100 styles available.

The collection is set in 14 karat gold with the introduction of earrings and rings, being the first for ORRA in this product category, according to a communication from the company.

Speaking about introducing Desired and a brand ambassador, Mr. Dipu Mehta, Managing Director, ORRA shares, “Being a pioneer in design leadership and product innovation, it is only natural for us to further expand our contemporary jewellery category.”

Disha Patani shares, “I feel ORRA understands the sensibilities of today’s young woman and our need to be comfortable in our own skin.

That makes our association so much more meaningful and I am extremely delighted about our partnership.”

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