Mahindra & Mahindra Ltd. (M&M), has announced that its recently launched new Thar has crossed 50,000 bookings, within just 6 months of its launch.
With its off-road capability, everyday-comfort, technology and world-class safety, the new Thar continues to attract urban lifestyle-seekers apart traditional .
This has opened-up an entirely new set of customers for this iconic 4X4 SUV said Mr. Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd.
The company has fast-tracked the process of increasing production capacity.
The new Thar: celebrates 7 decades of M& M’s rich 4×4 legacy. It offers a unique combination of an iconic design with the powerful 2.0L mStallion TGDi Petrol engine and 2.2L mHawk Diesel engine.
Engineered for safety and with a host of passive and active safety features, the new Thar has been rated as the safest off- road SUV by Global NCAP with an adult and child safety rating of 4-stars, according to a communication from the company.