Mahindra’s-new Thar jeep crosses 50,000 bookings

 Mahindra & Mahindra Ltd. (M&M), has announced that its recently launched new Thar has crossed 50,000 bookings, within just 6 months of its launch.

With its off-road capability, everyday-comfort, technology and world-class safety, the new Thar continues to attract urban lifestyle-seekers apart traditional .

This has opened-up an entirely new set of customers for this iconic 4X4 SUV said Mr. Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd.

The company has fast-tracked the process of increasing production capacity.

The new Thar: celebrates 7 decades of M& M’s rich 4×4 legacy. It offers a unique combination of an iconic design with the powerful 2.0L mStallion TGDi Petrol engine and 2.2L mHawk Diesel engine.

Engineered for safety and with a host of passive and active safety features, the new Thar has been rated as the safest off- road SUV by Global NCAP with an adult and child safety rating of 4-stars, according to a communication from the company.

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