Luminous Power Technologies has announced its latest range of designer energy efficient fans through a series of TVCs featuring its brand ambassador- Sachin Tendulkar.
Through this campaign, Luminous intends to draw attention to its different categories of fans under the new range, in a striking and quirky way.
The TVCs highlight the ways people try to ward off the evil eye from the things they love, value, and find beautiful just to protect them.
Developed and conceptualised by 82.5 Communications, the campaign aims to capture the cultural insight of protecting things of value and beauty from an evil eye.
From hanging lemons to putting a “kaalateeka”, the films showcase the beauty of the fans and how their new owners are trying to protect them from the “nazar” of others.
On the new TVCs, Sachin Tendulkar said “I have been associated with Luminous for over 10 years now and it has been a fantastic partnership.
In these 10 years we have collaborated on some really interesting campaigns like the new one on their latest fans range.
Shooting with Team Luminous has always been an enjoyable experience and I thoroughly enjoyed being a part of this campaign too.”