L&T Mutual Fund launches campaign for investment planning at Trichy

L&T Mutual Fund has launched an integrated digital campaign called ‘Late Lateef 2021’ with an objective to reiterate the importance of investing early in Equity- Linked Savings Scheme (ELSS) in order to cut the tax outgo.

Through the ‘Late Lateef 2021’ digital campaign, the fund house aims to create awareness about ELSS as a tax-saving tool and intends to reach out to a larger pool of users, including millennials, who are interested in ELSS as an investment vehicle to reduce their tax outgo.

Millennials, who formed about 47% of new mutual fund investors in FY19 as per the latest data provided by Computer Age Management Services Limited (‘CAMS’), could use ELSS as an investment vehicle to kick-start their wealth-creation journey early in life said, Mr Kailash Kulkarni, CEO, L&T Mutual Fund.

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