Levi’s has announced a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone.
Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s®.
Commenting on the association, DeepikaPadukone said: “Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl.
The right pair of jeans not only make me feel comfortable but also confident! I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s®.
On having Padukone on board as ‘Global Brand Ambassador’ Sanjeev Mohanty, Managing Director- South Asia & MENA – Levi’s® commented: “Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values.
With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category.”
For Levi’s®, this year will be about statement-making shapes like high-rises, on-trend loose fits, and the runway returning wide-leg bottoms.