JSW Paints, India’s environment-friendly Paints company and part of US$ 12billion JSW Group launched its new marketing campaign Sachche Rang this month.
In television commercial campaign challenges the prevalent unfair norm in the industry in a tongue-in-cheek manner.
The new JSW Paints TVC campaign is an anthology of three video advertisements recreating popular home painting scenarios.
Ayushmann Khurrana as the main lead interrupts the painting exercise to create awareness about the lack of pricing transparency while buying paints which makes home painting a costly affair.
The three painting circumstances offer Ayushmann an opportunity to showcase the disruptive nature of JSW Paint’s Any Colour One Price proposition.
Commenting on the new campaign Mr. A S Sundaresan, Joint MD & CEO of JSW Paints said,“Our new Sachche Rang campaign turns the spotlight on the unfair industry convention where consumers are forced to pay more for different colours in a product”.
The campaign will go on air during IPL 2021 and across regional TV channels.