GSK Consumer Healthcare ventures into gum care

Gsk consumer Healthcare has launched Parodontax in India a specialized gum care toothpaste is GSK’s latest offering in its oral health care portfolio, aiming to address the gap in the category.

Today, 1 in 4 Indian adults suffer from gum problems, yet are unaware of the existence and need specialized gum care toothpaste. Parodontax is a daily fluoride toothpaste that is clinically proven to be 4X more effective at removing plaque, the main cause of gum problems.

It is specially formulated with 67% mineral salts to physically remove the buildup of plaque bacteria on the teeth and along the gum line.

Commenting on the launch, Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare said, “we are confident that Parodontax will revolutionize the category scenario in India and be well received by our consumers here as well.”

Prodontax is available in two variants: Parodontax Ultra Clean removes plaque bacteria to keep gums healthy and teeth strong. Parodontax Daily Fluoride protects against gum problems while providing a clean mouth and fresh breath, with twice-daily brushing.

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