Malabar Gold & Diamonds, one of the largest gold and diamond retail chains in the country, has released a television commercial film directed by renowned filmmaker Gautham Vasudev Menon tailored specifically for the Tamil Nadu market.
The film celebrates the beauty and grace of the Tamil woman and its launch coincided with International Women’s Day.
The ad film differentiates itself with the use of vivid colours, authentic shoot locations, relatable day-to-day scenarios and subtle treatment for which Menon is known for.
It also projects the cultural sensibilities and aesthetic nuances of Tamil women in such a way that the narrative cuts across linguistic barriers to become universal.
“Through this television commercial, we pay a tribute to the poise and vivacity of Tamil women on International Women’s Day,” said Malabar Group Chairman MP Ahammed.
I applaud Malabar Gold & Diamonds for going the extra mile and attempting to capture the distinctive spirit and charm of Tamil women in their communication,” said Gautham Vasudev Menon.