Garnier launches Green Beauty initiative

Garnier Green Beauty has launched the sustainability programme with an objective to shift the way the beauty industry operates and lead the change for all of us.Garnier is committed to a world against animal testing since 1989, Cruelty Free International has given the brand their stamp of approval under their Leaping Bunny programme.

Leaping Bunny requires brands to forensically investigate their entire supply chain, including all raw material and individual ingredients, for any cases of animal testing.

Approval must be given to all of a brand’s finished products – individual products or items cannot be approved in isolation.

For Garnier this was a case of securing a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world.

This stringent process ensures that consumers can buy Garnier products with complete confidence, knowing that they meet Leaping Bunny’s strict criteria said company officials.They added that the aim is to use Zero Virgin Plastic in all packaging, saving 37,000 tonnes of plastic every year.

By 2025, all packaging will also be either reusable, recyclable or compostable, by 2022, all plant- based and renewable ingredients will be sustainably sourced and by 2025, 100% of Garnier’s new products will have an improved environmental profile.

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