Toyota Kirloskar Motor launches 'Great 4X4 X-pedition' in Southern India

Toyota Kirloskar Motor (TKM) has flagged off its 'Great 4x4 X-pedition' today, marking the beginning of an extraordinary three-day adventure for motoring enthusiasts across the country. 
The X-pedition will traverse through the exhilarating routes of Hassan and Sakleshpur over the next two-days with an impressive convoy of 4x4 SUVs, driven by off-roading enthusiasts to unleash the true potential of their vehicles.
Marking the flag-off of the first-ever ‘Great 4x4 X-pedition’ in southern region of India, Mr. Atul Sood - Vice President, Sales and Strategic Marketing of Toyota Kirloskar Motor said,
'The Great 4x4 X-pedition by Toyota is designed to connect with the 4x4 fans, enriching their experiences by providing them an opportunity to be a part of our unforgettable journey.
TKM has created an additional 4WD track replete with natural obstacles like articulation, side inclines, rambler, deep ditches, slush, rocky beds, and more, ensuring an extreme off- roading experience like no other. 
Participants will not only indulge in thrilling off-roading adventures but also immerse themselves in the scenic beauty of the region and explore historical points of interest along the way. This initiative also encompasses company’s vision towards sustainability by engaging in social interventions and contributes to restore nature’s ecosystem.