Stress on adaptation to change for successful Digital Marketing

Social Beat, India’s fastest-growing independent digital marketing company, organized the 8th edition of their Digital Leadership Summit 2022 in the city today Themed ‘Growth through Innovation’.

The one day summit had deliberations by subject matter experts on how digital marketing enables growth in both traditional as well as new age companies.

They discussed about driving profitable growth with Google and Meta, building from India for the world, bridging the gap between sales and marketing, using analytics to drive marketing decisions, driving D2C growth, channel-mix optimization, and the growth story of one of India’s largest trucking platforms. 

Raghunandan G, Founder, Zolve said companies need to adapt to changes quickly as one can’t capitalize on a single innovation for long. 

According to him how a company leverages the market when their innovation is in demand makes or breaks the brand.