First Cohort Advanced Digital Marketing and Growth Strategies Program

Wharton Online at the Wharton School of the University of Pennsylvania, in collaboration with Great Learning, a leading global edtech company for higher education and professional learning, is ready to welcome the first cohort of learners of its 12-week Advanced Digital Marketing and Growth Strategies program this month.
Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, said “Wharton Online's mission is to provide learners across the globe with access to top-notch education and in this, we have plenty of common ground with Great Learning.”
Arjun Nair, co-founder of Great Learning, added, “We are thrilled to collaborate with Wharton Online faculty, thought leaders, and industry experts to give learners a comprehensive learning experience that is not only strong on marketing foundations but also focused on the latest industry developments.”
This 12-week program will enable professionals to make data-driven marketing decisions by modeling customer lifetime value and creating omnichannel strategies to deliver a unified customer experience. It will also help them optimize marketing strategies by monitoring spending and performance of different channels with the latest AI and analytics tools. At the end of the program, learners will receive a certificate of completion from Wharton Online.