Ariel the detergent brand from the house of P & G has initiated support to the LGBTQ community with their latest film in a bid to reiterate belief in inclusivity and equality.
Through its latest campaign #MakeItPossible Ariel brings forth the aspiring journey of Dr. V S Priya- Kerala’s first transgender doctor. Dr. Priya is an inspiration to millions of people.
Despite the hardships and insecurities of growing up as a man in a woman’s body, she finally decided to embrace her true self after 30 odd years.
She fought barriers put up by family and society, including gender biases and stereotypes, lack of information, acceptance, and much more.
Yet today, being a doctor, it is duty that comes first for Dr. Priya as she continues to treat her patients with complete devotion.
Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P & G Indian Subcontinent said, “Ariel believes in a world free of bias that fosters equality and inclusion.
The story of Dr. Priya reminds us that no matter how difficult the circumstances, with perseverance we can #MakeItPossible.