Comfy Snug Fit from the house of Amrutanjan Healthcare Limited (Amrutanjan Healthcare), has roped in renowned actress Shraddha Kapoor to drive awareness campaign around menstrual hygiene.
The brand will launch a new campaign to drive home the important message of menstrual health and hygiene.
The campaign will be launched on a variety of platforms across multiple media, including TV, digital and in-store.
Mr. S. Sambhu Prasad, Chairman Managing Director, Amrutanjan Health Care Limited, says, “The level of awareness and education regarding women’s menstrual health and hygiene remains low and is still considered as stigma in major parts of our country.
As a purpose led company, we will launch a campaign aimed at raising awareness about women’s health and hygiene, in an effort to empower the women of India”.