ACKO has launched an integrated 360 degree campaign across television, digital, social media along with on ground events around football to directly engage with users, particularly those who love the sport.
The integrated campaign highlights the key benefits of ACKO’s offerings that are possible by virtue of it being a digital first insurance provider.
ACKO executes entirely through a digital platform – from policy purchase to claims settlement.
For users this makes the purchase of a motor insurance policy from ACKO almost instant, paperless, with the advantage of low prices due to zero commissions, and comes with a 3 day repair and delivery promise along with a seamless claim verification and settlement process.
ACKO has issued over 800 million policies and insured more than 60 million Indians so far.