When over 40 devotees taking out theerthakudam on Erode-Palani road for the Mahaliamman temple annual festival at Kollangattuvalasu, near Avalpoondurai on Wednesday, a speeding car going to Arachalur from Erode run overthem.
The car was driven by Yuvaraj (32) of Avalpoonthurai, Kalipalayam area. In the car were his wife Samim Fathima (26), his sons Ajit (8) and Sujit (1).
Suddenly the car lost control and in the blink of an eye ploughed through the crowd, smashed two motorcycles.
Arumugam (40) of North Velliampalayam, SC Colony and Kannammal (45) of the same area died on the spot and Palanisami (42) died on the way to hospital.
Over 10 injured persons were rushed to Erode GH in 108 ambulance.
Arachalur police registered a case. The inmates of the car were admitted to a private hospital in Erode for treatment.