Forevermark – the diamond brand from De Beers for the first time hosted its Forevermark Forumvirtually, harnessing the theme ‘Meaningful Tomorrows.’
The ninth edition of the Forum, which was held from August 18 – 20 2020, provided a platform for Forevermark to equip its partners with the newest retail innovations, latest technologies and consumer insights, according the company’s statement, by Stephen Lussier, Forevermark Chairman and Executive Vice-President, Consumer and Brands, De Beers Group.
Among the key trends for 2020 highlighted at the Forum were the jewellery trends for the year that are futuristic yet sustainable. Forevermark displayed over 1700 designs with four key moods: Urban Nature, Open Mind, La Suerte and Royal 2.0.Partners from 37 countries worldwide and 434 cities in India were able to meet and discuss diversity in thought, design and innovation, according to a statement from the company.
Attendees at the Forum were taken through the successful consumer campaigns, namely The Forevermark Tribute collection, Forevermark Icon Collection and Forevermark Traditional Setting collection inspired by South India’s rich heritage, the statement added.