Axis Mutual Fund launches new digital campaign

Axis Mutual Fund has introduced its new digital campaign called “ShuruaatSIPse” to educate investors about the importance of SIPs to meet the intended financial objective.

The new digital campaign by Axis Mutual Fund, “ShuruaatSIPse” aims to make investors realise that at any given point in their lives, a secure investment portfolio will be of paramount prominence.

The digital campaign aims to stress that whether we are aiming to start our career as a musician, or venturing into our own businesses, or even starting on the journey to create our own wealth, a systematic and disciplined form of investing is a must.

Investing regularly through the SIP route not only mitigates the fear of ‘right market timing’ but also help investors stay away from any emotional biases. Mr.Chandresh Kumar Nigam, MD& CEO, Axis AMC said,

“The important thing is to start, stay focused, and adopt a disciplined and systematic approach. Through the “ShuruaatSIPse” campaign, we are hoping that investors understand the importance of starting the investment journey with a SIP.” Axis Mutual Fund has revamped its mobile application to include a plethora of features.

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